In the hilarious comedy There’s Something About Mary, Ben Stiller picks up a deranged hitchhiker who tells him about a brilliant idea he has for a product:
“You heard of this thing, the Eight-Minute Abs?”
“Yeah sure, Eight-Minute Abs, the exercise video.”
“Well this is going to blow that out of the water. Listen to this: Seven. Minute. Abs.”
“Great…Unless, of course, someone comes up with Six-Minute Abs, in which case you’re in
trouble, huh?”