In the hilarious comedy There’s Something About Mary, Ben Stiller picks up a deranged hitchhiker who tells him about a brilliant idea he has for a product:

                  “You heard of this thing, the Eight-Minute Abs?”
                  “Yeah sure, Eight-Minute Abs, the exercise video.”
                  “Well this is going to blow that out of the water. Listen to this: Seven. Minute. Abs.”
                  “Great…Unless, of course, someone comes up with Six-Minute Abs, in which case you’re in
                   trouble, huh?”