Many presenters—especially technical experts—approach the C-Suite focused on their data and slide deck, but the reality is that the most challenging aspect of executive presentations isn't the content; it’s being savvy about managing a dynamic, and sometimes challenging, dialogue.

Effective training helps technical experts influence cross-functional teams by teaching them to translate complex data into business impact. They learn to adapt their message, understand diverse team priorities, and facilitate decision-making, which is precisely why we developed Speaking Up: Presenting to Decision Makers®.

Imagine trying to build a complex bridge without a blueprint or composing a symphony without capturing it on sheet music. It sounds absurd, yet every day in business, we attempt to communicate—in presentations, meetings, and even impromptu discussions—without a clear structure to make sure we’re being clear, concise, and compelling.

The return on investment (ROI) for quality, relevant communication training in biotech is measured in faster decision-making, fewer redundant meetings, and more successful investor and regulatory presentations. It directly impacts R&D pipeline velocity, capital allocation, and time-to-market, making it a strategic, not a "soft," skill investment.

To present complex scientific data to non-technical executives, reframe your findings around business outcomes. Focus on the "so what"—the impact on revenue, risk mitigation, or competitive advantage—rather than the intricate scientific process. A structured communication framework is essential for this translation.

Earlier in my career, I was a member of the executive team at a company that had just been acquired by a much, much larger competitor. When the suits came down from the new headquarters, the first leader we came in contact with literally said to us in a very smug, seemingly uncaring tone, “I recognize that you're going to need to marinate on this news for a bit, but you'll adjust.”

Let’s say you're in a meeting, and your boss suddenly asks for your input on a project that you're not prepared to discuss. Or you're in the middle of a high-stakes presentation, and suddenly your slides freeze. In those moments, you don't have time to script a perfect reply. You have to improvise.

In a workplace—and world—saturated with information, the ability to cut through the noise and deliver a clear, compelling message is invaluable. That’s why “data storytelling” isn't a fad; it's an essential communication skill. It's how we need to transform dry numbers and complex data into actionable insights and turn passive audiences into engaged stakeholders.

Meetings have a reputation. From long-winded discussions to unproductive brainstorming sessions, they often feel like a waste of time. But the truth is, meetings are essential to any organization. They can be a forum to foster collaboration, drive decisions, and keep teams aligned. The challenge lies in making them effective, engaging, and productive. 

Have you ever heard the expression “Clear is kind, unclear is unkind?”

That simple yet transformative concept is something Brené Brown talks about extensively in her book, “Dare to Lead.”