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Engage Your Audience Through Powerful Storytelling Techniques

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One of my favourite tales from the work world illustrates what great storytelling does best: engage people and inspire them to meaningful action.  

In 2015, outdoor clothing and equipment giant REI wanted to do something different with their advertising in the weeks leading up to Black Friday, the day after Thanksgiving, which officially starts the holiday shopping madness in the U.S.

After entertaining a number of quirky ideas for ad campaigns—like perching Santa Claus on a mountaintop—they decided instead to do something positively disruptive that reflected their deepest values as a company.

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A Strength-Based Approach is the Key to Unlocking Your Potential

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Research has shown us that the best managers—and by extension, the best-performing teams and individuals—focus on strengths rather than weaknesses.  

Building on strengths-based psychology and social work, the Gallup® research organization surveyed millions of people worldwide between 2007 and 2017 regarding employee engagement. Sadly, they found that only one-third of employees responded “strongly agree” with this statement:

“At work, I have the opportunity to do what I do best every day.”

As a matter of fact, they pointed out that, “In stark contrast, our studies indicate that people who do have the opportunity to focus on their strengths every day are six times as likely to be engaged in their jobs and more than three times as likely to report having an excellent quality of life in general.

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Virtual Conference Speaking: Engaging Your Virtual Audience

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“Great speakers are not born, they are trained.” 

This Dale Carnegie quote is never more true than when you’re speaking at a conference—especially if it’s virtual.

With so many distractions, competing events, and potential technology glitches, virtual conferences are a place where you have to work extra hard to prepare for and wow your audience.

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Women, Find Your Power Through Confident Communication [10 Top Tips]

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When asked what advice she would give professional women, former Secretary of State Madeleine Albright replied, “Learn to interrupt.” Sound rude? Think again. Albright learned the hard way that you won’t get anywhere if you don’t speak up. Unfortunately, a lot of women in the workplace still make the mistake of not joining the conversation, and not making their voices heard.

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How to Present to Senior Executives [23 Proven Strategies]

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If you’re preparing to make a pitch to senior executives, you can throw most of what you’ve learned about making presentations in the trash.

Why? Because this is an entirely different audience.

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Great Speakers Use Poetry to Move People

The mind is a restless listener. It wants variety, meaning, music, and surprise. It wants to play with others. Start droning on about this or that, and the mind is out the door. Out to lunch. Gone fishing. 

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Gratitude for the Master Communicators Among Us

“Be kind, be honorable, be good to one another, and committed to good citizenship and causes that matter to our communities, country, and the world ...”

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3 Top Tips to Engage Your Virtual Audience

Have you been getting too many blank stares, awkward silences, and people multitasking during your virtual presentations or meetings?

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4 Tips for Transformational Listening

If ever there were a time when we could all benefit from a master class in listening skills, this is it. Our worlds—work, home, the globe—become better places when we listen to each other wholly and deeply.

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The Human Side of Success

It’s a new day, a new year, and I’m wondering, where do you want your career journey to take you? I ask not so much with your “technical” skills in mind, but rather, your human skills.

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