In the process of developing Confident Speaking for Women, we interviewed dozens of women in leadership roles to learn how women can become more successful communicators and leaders at work. From that research, three lines of thought emerged, which are at the core of Confident Speaking for Women. We call them the “3 Cs” of powerful communication: Be Clear, Be Confident and Be Courageous.   Listen to women executives like Shannon Brayton of LinkedIn and Yvonne Lin Liu of Genentech talk about how important it is to “Be Clear.”