Imagine yourself standing with over 200,000 others on the steps and grounds of the Lincoln Memorial on August 28, 1963, as Martin Luther King repeats the hypnotic refrain, “I have a dream!” You are swept away by the power of the message and the impact of that historical moment.
All the key ingredients for the making of an unforgettable speech were there: the substance, the style and the staging. All speakers who must make an impact on their audiences need to pay attention to these three factors.