How often have you seen public figures like politicians and entertainers trip over words, suffer awkward pauses, or make it obvious they’re reading a script while on camera? Yes, even seasoned speakers and presenters can bungle a talk if they’re not in sync with the words scrolling on that teleprompter screen.

Here’s the scene: Eight business people sitting around a conference room table. Half of them are heads down, checking their smart phones. One is flipping through paperwork, and another is doodling. A couple of them are talking to each other. And there you are, standing at the head of the table, halfway through your presentation. Ouch.

Capturing and holding people’s attention is a science and an art form that can be learned. Read on for our best tips. . .