TED Talks — an acronym for Technology, Entertainment, and Design — are almost universally considered the gold standard for successful public speaking. Curated by author and entrepreneur Chris Anderson and the TED leadership team, videos of TED speakers at conferences routinely go viral, racking up millions of views from all over the world.

The short, compelling presentations are delivered by thought leaders, craftsmen, artists, scientists, executives and innovators in a variety of fields. Filmed at TED conferences nationwide, speakers vary greatly and have included countless luminaries, including Sarah Silverman, Tony Robbins, Elizabeth Gilbert, Steve Jobs, Bill Gates, Al Gore, J.K. Rowling and many, many more.

What unites all these different figures? They have all harnessed the most effective presentation skills to deliver persuasive, insightful, funny, emotional and — most importantly — compelling speeches to rapt audiences on the TED stage. Here is a guide to what makes a TED talk so engaging and what tools subject matter and technical experts can use to make their own presentations as compelling — straight from the experts themselves.