One of my favourite tales from the work world illustrates what great storytelling does best: engage people and inspire them to meaningful action.  

In 2015, outdoor clothing and equipment giant REI wanted to do something different with their advertising in the weeks leading up to Black Friday, the day after Thanksgiving, which officially starts the holiday shopping madness in the U.S.

After entertaining a number of quirky ideas for ad campaigns—like perching Santa Claus on a mountaintop—they decided instead to do something positively disruptive that reflected their deepest values as a company.

Research has shown us that the best managers—and by extension, the best-performing teams and individuals—focus on strengths rather than weaknesses.  

Building on strengths-based psychology and social work, the Gallup® research organization surveyed millions of people worldwide between 2007 and 2017 regarding employee engagement. Sadly, they found that only one-third of employees responded “strongly agree” with this statement:

“At work, I have the opportunity to do what I do best every day.”

As a matter of fact, they pointed out that, “In stark contrast, our studies indicate that people who do have the opportunity to focus on their strengths every day are six times as likely to be engaged in their jobs and more than three times as likely to report having an excellent quality of life in general.”

“Great speakers are not born, they are trained.” 

This Dale Carnegie quote is never more true than when you’re speaking at a conference—especially if it’s virtual.

With so many distractions, competing events, and potential technology glitches, virtual conferences are a place where you have to work extra hard to prepare for and wow your audience.

When asked what advice she would give professional women, former Secretary of State Madeleine Albright replied, “Learn to interrupt.” Sound rude? Think again. Albright learned the hard way that you won’t get anywhere if you don’t speak up. Unfortunately, a lot of women in the workplace still make the mistake of not joining the conversation, and not making their voices heard.

If you’re preparing to make a pitch to senior executives, you can throw most of what you’ve learned about making presentations in the trash.

Why? Because this is an entirely different audience.

Have you been getting too many blank stares, awkward silences, and people multitasking during your virtual presentations or meetings?

If ever there were a time when we could all benefit from a master class in listening skills, this is it. Our worlds—work, home, the globe—become better places when we listen to each other wholly and deeply.

It’s a new day, a new year, and I’m wondering, where do you want your career journey to take you? I ask not so much with your “technical” skills in mind, but rather, your human skills.

Who would have ever thought we’d long to sit at a conference table and meet with colleagues in person five times a day again? Zoom fatigue is real, but fortunately, we’ve got some comic relief and tips to re-engergize.

As women continue to be more prominent on the world stage, we find powerful lessons in their inspirational speeches. PowerSpeaking, Inc. CEO Carrie Beckstrom introduces three women who demonstrate how to move an audience and have an impact.